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“The reality is, the greatest companies in the world don’t sell. Get ready to evolve your design skills and optimize with conversion intelligence. This AI-powered optimization tool automatically routes visitors to the landing page they’re most likely to convert on, which gives you the unlimited creative freedom to explore what works best for your visitors. Some people are going to always prefer “Design A” while others respond better to “Design B.” Now, you can serve up both options (and so many more) using Smart Traffic. īecause there’s no such thing as a perfect design that works for every visitor. Well, that’s where things get interesting. ) But there’s still a lot of room within these principles to get creative and try out new ideas-so how do you know if your design is actually working to get you more conversions? (Even your designer friend with that color wheel at their desk will be très impressed. Put them into practice on your next marketing campaign, and you’ll immediately be able to tell the difference in how your page looks and feels. These seven principles are the Unbounce framework for designing better landing pages. Your Landing Page Design Journey Doesn’t End HereĬreate focus.
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WHAT ARE THE 7 PRINCIPLES OF MARKETING HOW TO
Here’s how to optimize your forms and mobile pages to create a seamless experience. Principle #7: Reduce Friction – Make it as easy as possible for your visitors to convert. Principle #6: Design for Trust – Create social proof like testimonials and customer logos to build visitor confidence and prove credibility. Here’s how to attract visitors to your CTA buttons using colors and typography. Principle #5: Draw Attention – Use your design to draw attention to the elements that matter most. Learn how to choose visuals that showcase the benefits of what you’re selling. Principle #4: Show Benefits – The images on your page aren’t just there for show. Principle #3: Stay Consistent – Keep your pages consistent with ad matching, and design guidelines to bring in more conversions. Learn how to design your information hierarchy and set up your page layout. Principle #2: Build Structure – Structure your page to influence visitors and guide them to action. Learn why it matters to focus your audience on one goal at a time, and how design can hold their attention. Principle #1: Create Focus – The foundation of conversion-centered design is focus. What Are the 7 Principles of Conversion-Centered Design? So the next time you’re in a room and everyone is saying they like “Design A” for no particular reason? You’ll be the one person who’s able to point at “Design B” and show ‘em what they’re missing. You’ll understand why a design looks beautiful, and exactly how you can improve it to get more conversions. This framework will teach you more than just how to make your landing page look beautiful. In the meantime, this is an up-to-date collection of our best tips, examples, and research on CCD. Soon, we’ll be updating this resource with new design-specific insights from our machine learning. Originally developed by Oli Gardner, co-founder of Unbounce, these seven principles have shaped the design of countless high-converting landing pages. You can use this proven approach to net more leads, sales, and signups for your business. It encompasses all the persuasive design techniques and psychological triggers you can use to get visitors to take action on your landing pages. You just need the right framework to get started.Ĭonversion-Centered Design (CCD) is a framework for building high-converting marketing campaigns. In fact, it’s one of the keys to developing your conversion intelligence and becoming a better marketer. Landing page design is a skill you can develop, just like copywriting or optimization. Even if you struggle to color within the lines or still have no idea what the heck an F-pattern is. It starts by changing the way you think.īecause you don’t need to be born with a paintbrush in your baby hands to make something both beautiful and high-converting- all marketers can learn the principles of good design. There’s a better approach to landing page design. (Even trickier, how do you know what’ll actually convert?) Some of us fiddle with spacing and colors for hours before throwing our hands up and declaring it “good enough.” A lucky few can afford to pay a designer to work their magic-but making actual design decisions often feels so subjective.
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Maybe you can spot when something doesn’t look quite right on a landing page, but it’s tricky to figure out how to fix it. Unless you went to school for graphic design, this is probably not your main area of expertise. You don’t have to be a designer to think like one…ĭesign is a blind spot for most marketers.